How to Manage Your WhatsApp Business Profile

July 29, 2024•2 min read

Your WhatsApp Business profile picture serves as the visual representation of your brand identity, making it crucial to keep it updated and reflective of your business ethos. In this article, we'll walk you through the step-by-step process of changing your profile picture on WhatsApp Business, ensuring that your business profile maintains a professional and engaging appearance.

How to access:

Step 1:Navigating to WhatsApp Business Settings

Open WhatsApp Business: Navigate to Settings in the bottom left corner.
Access WhatsApp Business Manager: Click on WhatsApp and your manager interface will appear.
Update Business Profile: Navigate to the three dots on the right and select "Update Business Profile".

Step 2:Updating Profile Picture and Display Name

Add Your Profile Picture: Upload your image (PNG or JPEG up to 5 MB). Recommended size: 640x640 pixels.
Set Display Name: Enter your business name following WhatsApp's guidelines. This name is crucial to comply with WhatsApp Commerce and business policies.

Step 2:Adding Business Description and Contact Information

Describe Your Business: Write a description (up to 512 characters) explaining who you are, what your company does, and how you can help. Include your website or other relevant links.
Provide Contact Information: Add details like your address, email, website link, or any other important contact links for customers to reach you.

Step 4: Saving Information

Under Display Image , Click to Upload

Click Save

FAQs

Q: Why is it important to update my WhatsApp Business profile picture?

Your profile picture is the first visual impression customers get of your brand. Keeping it updated ensures that your business profile appears professional and reflects your brand identity accurately.

Q: What are the recommended dimensions and file size for my profile picture?

Meta recommends using images that are a square with a maximum edge of 640px and a maximum file size of 5MB. Images with dimensions of 640x640 pixels are ideal to avoid any resizing issues.

Q. Why profile picture matters

Your WhatsApp Business profile lets you add publicly viewable information about your company. These details include your business name and address, category, description, email address, and website. This comprehensive profile helps customers easily understand who you are and what you offer, fostering trust and encouraging engagement.

Moe Ameen | BILT CRM

Moe Ameen is a real estate investor, software creator, and general over-caffeinated human who somehow made automation cool (or at least tolerable). He built a cutting-edge real estate CRM because manually chasing leads is so last century. Specializing in creative finance, deal structuring, and making things unnecessarily efficient, he helps investors close more deals while doing less actual work. When he's not automating the real estate world, he’s probably pretending to work while staring at spreadsheets or convincing himself that buying another domain name is a good idea.

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