Optimal Image and Video File Sizes and Dimensions for the Social Planner

July 30, 2024•2 min read

When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes, to ensure you are maximizing your use of BILT. Below are some details on the optimal sizes for sharing images on social media.

NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.

Here are the best sizes for sharing images on social media:

VIDEOS

Format Maximum File Size Duration Aspect Ratio No. of Video MultiMedia

Facebook Pages and Group MP4 MOV 1 GB 1 sec - 20 mins Between 16:9 and 9:16 1 Video Not Allowed

"Instagram Business Profile" MP4 MOV 100 MB 3 sec - 60 sec Between 4:5 and 16:9 10 Video(s) Multimedia format is allowed for carousal- can add image(s) and video(s) together

Linkedin Profile and Pages MP4 MOV 200 MB 3 sec - 30 mins Between 1:2.4 and 2.4:1 1 Video Not Allowed

Twitter MP4 MOV 512 MB 0.5 sec - 140 sec Between 1:3 and 3:1 1 Video Not Allowed

Tiktok MP4 50 MB 3sec - 60 sec 540 pixel resolution 1 Video Not Allowed

GMB - - - - - Not Allowed

IMAGES

Platform Format Maximum File Size Aspect Ratio No. of Images MultiMedia

Facebook Pages and Group PNG JPG GIF 10MB "Recommended - need to keep the Width*Height - 1280 x1080 Minimum 600 x 315 pixels" Unlimited Image(s) - Recommend to post 10 Image(s) or less Not Allowed

"Instagram Business Profile" PNG JPG 8MB "Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels" 10 Image(s) Multimedia format is allowed for carousal- can add image(s) and video(s) together.

Linkedin Profile and Pages PNG JPG GIF 8MB "Maximum 6012 pixels x 6012 pixels" 9 Image(s) Not Allowed

Twitter PNG JPG GIF 5MB Recommended - need to keep the Width*Height - 1280 x1080 4 Image(s) Not Allowed

Tiktok - - - - GMB PNG JPG 10MB Must be greater than Width*Height - 250*250 1 Image Not Allowed

Pro Tips:

Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
- Vertical/portrait: 800 pixel x 1,200 pixel
- Horizontal/landscape: 1,024 pixel X 512 pixel

Moe Ameen | BILT CRM

Moe Ameen is a real estate investor, software creator, and general over-caffeinated human who somehow made automation cool (or at least tolerable). He built a cutting-edge real estate CRM because manually chasing leads is so last century. Specializing in creative finance, deal structuring, and making things unnecessarily efficient, he helps investors close more deals while doing less actual work. When he's not automating the real estate world, he’s probably pretending to work while staring at spreadsheets or convincing himself that buying another domain name is a good idea.

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