Split Action in Workflows

This action will allow you to test different marketing communication and actions with your users. You can use this feature to divide your contacts into more than one path on a certain percentage and use different actions in each path. With this, you can determine which version works best for your audience.

Step 1: Create your workflow

• Go to Automations and then Workflows

• Click on Create New Workflow

• Add your desired trigger

Step 2: Add your action

• Click on the + icon to add the action

• Use the search bar and write Split (it will be under the Internal Tools category)

• Choose Random Split from the Distribution Type

• You will see 2 paths by default and both at 50%, you can add more paths and edit the %

• Edit the name of the paths as you need

Note: You can add up to 5 paths and delete them by clicking on the X next to one of them

Step 3: Stats

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• To know how the stats are going and which contacts are going into which path, click on the action "Split", and on the Statistics button.

• You will see the path distribution there and how many contacts have entered in which path.

• You can also see this information in the workflow workflow if the Stats View is turned on.

Note: Once a contact heads down one path, that is their only path. If they re-enter they will not proceed down another path, they will always head down the path they originally followed.