Troubleshooting Facebook Conversion API

Social Media

July 30, 2024•1 min read

In this article, I will go through the most frequent issues on Facebook Conversions API and how to troubleshoot them.

Why is the lead data not being pulled?

Make sure that the triggers are an input trigger like:

Form Submission
Survey submission
Appointment Submission (from booking widget)
An Order form

After my lead books an appointment, why is the data not showing?

For appointments, it will only work with the “Customer Booked appointment” trigger, not with “Appointment Status”

Why don't I see test events in Facebook Business Manager?

If you don't see a test conversion, check the Diagnostics tab for any errors. A common issue we've seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to "Domains In Your Allow List," where you can approve the domain.

Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead "?

This happens when you send test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.

Can I use Custom Values for the Access Token and Pixel Id?

Yes, custom values will work in those fields.

Moe Ameen | BILT CRM

Moe Ameen is a real estate investor, software creator, and general over-caffeinated human who somehow made automation cool (or at least tolerable). He built a cutting-edge real estate CRM because manually chasing leads is so last century. Specializing in creative finance, deal structuring, and making things unnecessarily efficient, he helps investors close more deals while doing less actual work. When he's not automating the real estate world, he’s probably pretending to work while staring at spreadsheets or convincing himself that buying another domain name is a good idea.

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