Workflow Trigger: Page View

The Page View trigger focuses on monitoring customer visits to specific web pages or URLs. When a page view event occurs, the trigger initiates a series of automated actions tailored to the customer's behavior, offering a seamless and personalized experience. In this article, we'll explore the step-by-step process of leveraging the Page View trigger to enhance your marketing efforts and drive meaningful engagement with your audience.

How to use the Page view trigger:

Navigate to Automation:

• Log in to your preferred workflow automation platform.
  
  Access Workflow Builder:

• Click on the option to create a new workflow.
  

  

Add Trigger:

• Search for the "Page View" trigger under the events category.

Select Event:

• Choose "Funnel & Website Page view" as the trigger.

Setting Up Your Page View Trigger

Choose Funnel or Website:

• Select the specific funnel or website you want to track.

Specify Page or Page URL (Optional):

• Define the page or URL you wish to monitor for visits, for example: 

Add UTM Parameters (Optional):

•  Include UTM parameters to further refine your tracking criteria.

Saving the workflow:

• Press Save in the top right corner of your browser to save the workflow
  

  

• If your Workflow is ready to be enabled, make sure the toggle switch under Save is set to Publish

• Be sure to test your Workflow to make sure it is set up correctly using the Test Workflow button next to the Publish toggle switch. 

NOTE: For an in-depth overview of Workflow Testing see our article, “Using the Testing Features in Workflows”

Exploring Use Cases

Lead Nurturing: Target leads who visit specific pages but haven't taken desired actions, such as booking a call or making a purchase.

E-commerce Optimization: Monitor product pages visited by customers to tailor follow-up communication and drive conversions.

Proactive Customer Support: Reach out to customers who visit your contact page in real-time to provide assistance or initiate communication.