Mastering Real Estate Deals: MLS Outreach vs. Agent Outreach

In the realm of real estate, targeting agents effectively can significantly influence your success. At BILT, we dive into two primary methods for engaging with real estate agents to secure property deals: MLS Outreach and Agent Outreach.

MLS Outreach: The Conventional Approach

Commonly known as the traditional route, MLS Outreach involves pursuing physical MLS deals. This method is favored by most as it targets on-market listings via the Multiple Listing Service (MLS). While it is a common practice, it serves as the fundamental step in establishing connections within the real estate market. However, its focus remains on publicly listed properties.

Agent Outreach: Unlocking Hidden Opportunities

Agent Outreach, on the other hand, is a creative and strategic approach to uncovering pocket listings, ultimately finding those rare off-market deals. This method involves direct communication with real estate agents where you ask: "Do you have any pocket listings?", "Do you have any deals that are off-market?", or "Do you have any investor-friendly deals?" It centers around cultivating relationships to discover opportunities not publicly listed, providing a competitive edge in acquiring unique properties.

BILT's System Functionality

At BILT, we harness sophisticated systems to enhance Agent Outreach efficiency. By uploading an on-market MLS list from PropStream into our system, agents are automatically activated 60 days later to delve into pocket listings. This process is designed not only to follow up with agents but to convert them into valuable sources for off-market opportunities, thereby expanding the range of potential property deals.

In essence, mastering both MLS and Agent Outreach offers a comprehensive strategy for navigating the real estate market. While MLS Outreach lays the groundwork, Agent Outreach opens doors to exclusive opportunities, crucial for investors seeking the best deal.