A Costly Mistake: The Importance of Following Data Scoring Rules

A Costly Mistake: The Importance of Following Data Scoring Rules

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February 08, 2025•0 min read

A Costly Mistake: The Importance of Following Data Scoring Rules

At BILT, we understand the intricacies involved in managing communication platforms. Recently, a striking instance highlighted the significance of adhering to data regulations. A user of a non-inbuilt system, HighLevel, faced a hefty lawsuit amounting to $20,000 for a simple yet critical oversight: texting an individual listed on the National Do Not Call (DNC) list. This cautionary tale underscores the severe financial implications of neglecting the rules surrounding data scoring.

Texting offers an efficient communication channel, but unlike emails, it is fraught with legal considerations. Failure to adhere to regulations, like ensuring compliance with the DNC list, can lead to legal exposure, as evidenced by this lawsuit. While emails may raise fewer legal flags, the realm of texting demands rigorous attention to compliance details. Understanding and implementing data scoring processes could save significant financial and reputational costs.

In summary, these events serve as a valuable reminder to businesses to remain vigilant in data handling and ensure familiarity with regulatory obligations. At BILT, we emphasize the importance of robust data management practices to avoid similar pitfalls and ensure smooth, compliant operations.

Moe Ameen is a real estate investor, software creator, and general over-caffeinated human who somehow made automation cool (or at least tolerable). He built a cutting-edge real estate CRM because manually chasing leads is so last century. Specializing in creative finance, deal structuring, and making things unnecessarily efficient, he helps investors close more deals while doing less actual work. When he's not automating the real estate world, he’s probably pretending to work while staring at spreadsheets or convincing himself that buying another domain name is a good idea.

Moe Ameen | BILT CRM

Moe Ameen is a real estate investor, software creator, and general over-caffeinated human who somehow made automation cool (or at least tolerable). He built a cutting-edge real estate CRM because manually chasing leads is so last century. Specializing in creative finance, deal structuring, and making things unnecessarily efficient, he helps investors close more deals while doing less actual work. When he's not automating the real estate world, he’s probably pretending to work while staring at spreadsheets or convincing himself that buying another domain name is a good idea.

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