Optimizing A2P Messaging with Multi Brand and Campaign Support

Introduction:

The latest update introduces robust support for managing multiple A2P (Application-to-Person) brands and campaigns, enhancing your messaging capabilities. This feature allows for better organization and optimization of your sending strategies, making it easier to manage and scale your campaigns effectively.

How-to Steps:

1. Accessing the Trust Centre:

   • Navigate to the Trust Centre section.

   • You will see new tabs for listing the brands and campaigns.

   • Trust Centre section with new tabs for brands and campaigns.

1. Upgrading A2P Brand:

   • Go to the Brands tab.

   • Click on the "Upgrade Brand" CTA to change from Sole prop to Standard/High volume Standard brands.

   • You can maintain multiple brands for one sub-account.

   • Brands tab with the 'Upgrade Brand' CTA highlighted.

2. Creating Multiple Campaigns:

   • Open the Campaigns tab.

   • Click on the "Create Campaign" CTA to start a new campaign using an approved brand.

   • Specify different use cases for each campaign.

   • Campaigns tab with the 'Create Campaign' CTA highlighted.

1. Linking Phone Numbers:

   • Go to the Manage Numbers page.

   • Link different phone numbers to different campaign use cases.

   • Manage Numbers page with linked phone numbers.

Benefits:

• Improved Organization: Manage multiple brands and campaigns from a centralized location, making it easier to keep track of your messaging efforts.

• Scalability: Easily scale your operations by creating multiple campaigns with different use cases under the same brand.

• Flexibility: Link different phone numbers to specific campaigns, allowing for targeted communication strategies.

Pro Tips:

• Brand Upgradation: Regularly review and upgrade your A2P brands to ensure they meet your messaging needs and regulatory requirements.

• Campaign Management: Utilize the ability to create multiple campaigns under one brand to segment your audience effectively and tailor your messages.

FAQ/Use Cases:

• Why can't I create a new campaign?

  • Ensure your brand is approved and not older than five days. If it is, you need to manually initiate the campaign submission.

• How do I manage phone numbers for different campaigns?

  • Use the Manage Numbers page to assign phone numbers to specific campaign use cases, ensuring accurate and efficient message delivery.

Enhancements:

Manage Numbers Page:

• Improved UI for linking to a telephony service.

• Updated placeholder text for number availability checks in non-US sub-accounts.

• Enhanced error messages for number deletions.

• Added support for multiple currencies in payment processes.

• Refactored code for smoother page loading.

A2P Registrations:

• Disabled auto-submit/manual submission for paused/inactive locations.

• New pricing acknowledgment checkbox to prevent pricing discrepancies.

• Automatic submission of campaigns only for newly approved brands.

Voice Optimization:

• Optional call connect feature in workflows.

• Fixed bugs related to double call icons and multiple incoming call messages.

• Improved handling of outbound calls to additional numbers to prevent duplicate contacts.