Sev-0 Fines on Prohibited A2P Traffic

July 30, 2024•1 min read

The carrier T-Mobile has introduced A2P 10DLC non-compliance fines for messages that contain prohibited messages, such as phishing, illegal content (to be legal it needs to be legal federally and in all 50 states), and SHAFT content. They will issue the Sev-0 violation fine, which is the most severe consumer violation.

This applies to all messaging that traverses the T-Mobile network.

Because these Sev-0 violations also infringe on our messaging policies, we'll pass on these fines to you for every Sev-0 violation, starting February 15th, 2024.

These are what the fines include and cost:

Tier 1: $2,000

Phishing (including simulated phishing sent for security testing or similar purposes)
Smishing
Social engineering (a technique that manipulates someone into sharing private information, like passwords or credit card numbers)

Tier 2: $1,000

Illegal content (content must be legal federally and in all 50 states)

Tier 3: $500

All other violations in commercial messaging include but are not limited to, SHAFT (sex, hate, alcohol, firearms, and tobacco) that do not follow federal and state law and regulations (e.g. age-gate).

T-Mobile reserves the right to suspend any brands, campaigns permanently, and your company's access to the T-Mobile Network in the event violations are deemed to be excessive.

If you are subject to these fines, you will receive the Sev-0 violation notice and will be subsequently charged for the respective fine amount.

Moe Ameen | BILT CRM

Moe Ameen is a real estate investor, software creator, and general over-caffeinated human who somehow made automation cool (or at least tolerable). He built a cutting-edge real estate CRM because manually chasing leads is so last century. Specializing in creative finance, deal structuring, and making things unnecessarily efficient, he helps investors close more deals while doing less actual work. When he's not automating the real estate world, he’s probably pretending to work while staring at spreadsheets or convincing himself that buying another domain name is a good idea.

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