The Art of Persistence: Effective Communication and Marketing Strategies

In today's fast-paced world, the key to success lies in the art of persistence, whether it pertains to personal communication or marketing strategies. At BILT, we understand that if someone is not contributing to your goals, their opinions shouldn't distract you from pursuing what truly matters. This underscores the importance of direct communication and structured follow-ups. Let's delve into how this philosophy can be applied practically.

Personal Philosophy: Don't Sweat the Small Stuff

Embrace a mentality focused on reaching your goals, regardless of external judgments. If they don't aid your progress, their opinions are inconsequential. This approach can be particularly vital when immediate contact is necessary, whether with family or in professional settings.

Practical Example: Family Communication

Consider a scenario where something significant occurs with a family member, such as your wife, mother, or sister. You instinctively reach out, call them, and if there's no response, you don't just give up. You leave voicemails, send texts, and continue calling until you get through—your persistence reflects the urgency and care for the situation. Translate this resolute approach to your marketing endeavors.

Marketing and Outreach Strategies

• Cold Calling: Adopt a 'triple dialing' system. Calling once isn't sufficient; ensure at least three attempts to increase the likelihood of contact.
• SMS Marketing: Follow a three-message follow-up system, spaced appropriately due to the nature of SMS. Timing plays a crucial role in engagement.
• Email Marketing: Use a similar structured follow-up system akin to SMS, emphasizing the need for consistent communication.

Conclusion: The Need for Structured Follow-up

Every communication system, be it calls, SMS, or emails, necessitates a persistent follow-up strategy. Implementing back-to-back attempts will significantly enhance outreach efforts, ensuring no opportunities are overlooked. At BILT, we advocate for persistence as not just a strategy but a core principle of effective communication.