The Art of the Persistent Follow-Up in Real Estate

In the world of real estate, persistence in following up with potential clients can make all the difference. As noted in the approach taken by Ryan Serhant, a renowned real estate agent who's sold over a billion dollars worth of properties, consistent follow-ups have proven to be invaluable. Ryan's method is succinctly encapsulated in the phrase, "Follow-up until they buy or they die." This mantra highlights the determination needed to succeed in the competitive real estate market.

Ryan's dedication to his potential clients is exemplified by a remarkable anecdote. For five years, he consistently followed up with a prospect every two weeks. His method? A combination of newsletters and regular check-ins. For many, this might seem excessive, but Ryan’s persistence paid off. After half a decade, the client unexpectedly reached out, ready to purchase a home. The result? A monumental $32 million sale.

This story underscores the necessity of patience, perseverance, and the power of staying top of mind in sales. In real estate, as well as other industries, consistent communication can lead to extraordinary results. For those in the sales profession, learning from Ryan Serhant's strategy could very well lead to your next big success.