The Importance of Scrubbing Your Email Lists

Email marketing is a cornerstone of effective digital communication, but its success often hangs in the balance of proper email management. One crucial practice that can make or break your email campaigns is scrubbing your emails.

Many marketers and businesses overlook the necessity of maintaining clean email lists, leading to more emails ending up in spam folders and experiencing high unsubscribe rates. But why does this happen? Often, it's because email lists are filled with unverified addresses.

A typical scenario involves pulling large numbers of buyer emails—from platforms like Top Stream Batch Leads and lists manually exported from Privy. These sources, while abundant, are notorious for containing a high percentage of invalid emails.

To combat this common issue, tools like Bolt Email Checker can be pivotal. By running your email lists through such a verification tool, you can check and confirm the legitimacy of the emails. Astonishingly, when unverified lists are checked, 50-60% of emails often fail verification. This verification step is one that too many people overlook, leading to poor performance, such as elevated spam rates and a deluge of unsubscribes.

At BILT, we understand the critical importance of cleaning and verifying your email lists. It's more than just a best practice—it's a vital component to ensure your email campaigns hit the mark and achieve their desired impact.