The Power of a Script: Ensuring Consistent Success in Deal Closing

In the world of sales, the idea of closing numerous deals without a script seems daunting. If someone manages to close ten deals consecutively without one, it's likely because they're exceptionally skilled, maybe even a genius. However, these individuals represent an anomaly rather than the norm.

For the vast majority—99% of salespeople—the script is more than just a guide; it's a blueprint for success. Consistent deal closing is attributed to diligently following the script every single time. This discipline is proven essential as the spontaneous, freestyle approach doesn't yield consistent results for most people.

Experience has shown that only after closing multiple deals do salespeople begin to grasp the psychology entwined within the script. They understand the reasoning behind each line and the persuasive mechanisms at play. This insight is crucial, and as a company, it’s crucial to impart this knowledge to newcomers.

At BILT, we emphasize the importance of training. It’s vital to have a robust training center in place, providing new staff with access to extensive training resources and materials. By doing so, we ensure that our team is equipped not only with the practical tools they need but also the understanding of the psychology that makes these tools effective.

In summary, while there will always be standout individuals who defy convention, structured training and script adherence are the cornerstones of sustained success in sales.