
The True Cost of Lead Acquisition: Why Follow-Up Matters
The True Cost of Lead Acquisition: Why Follow-Up Matters
Pay Per Lead (PPL) is undeniably the fastest way to seal a deal. However, it also tops the list as the most expensive strategy in the realm of lead acquisition. At BILT, we understand that the reason many people turn to us isn't merely for our capability to send Letters of Intent (LOIs). Our strength lies in our dedication to maximizing cost efficiency across all aspects of automation.
When it comes to acquiring leads, whether through PPL, PVC, or pulling a list, the paramount element is follow-up. Any slip-ups in this area could be the reason your lead acquisition strategies are burning a hole in your pocket. At BILT, we ensure that no lead is allowed to fall through the cracks, regardless of how it was acquired.
Efficient follow-up transforms potential leads into actual deals, reducing the overall cost burden often associated with lead acquisition. It makes every dollar spent worthwhile. So, while a strategy like PPL might get you the leads you need quickly, ensuring a robust follow-up plan is what will ultimately safeguard your investment. Trust in BILT to ensure not a single lead is wasted.