Understanding Email Deliverability with BILT

Email deliverability is a crucial aspect that can make or break your communication strategy. At BILT, we understand the importance of ensuring your emails land in the right inboxes, and we've gathered some key insights to help you optimize your email content.

The Pitfalls of PDFs: Uploading a PDF in an email might seem convenient, but it can negatively affect your email's deliverability. If your emails with PDFs aren't making it through, it might be time to reconsider this approach.

The Impact of Graphics: While logos and special graphics in your email signature can enhance your brand identity, they may also harm deliverability in certain inboxes. Email systems today deploy automated filters that might flag these elements, affecting whether your email reaches its destination.

Keep it Functional: To maximize deliverability, it’s essential to maintain a functional email layout. Think of it as keeping your emails 'athletic'—clean, minimal, and to the point. Trim down unnecessary elements and focus strictly on your message.

Stand Out with Style: Your Letter of Intent (LOI) is no exception when it comes to email style. Avoid the cookie-cutter approach. Be innovative and distinctive in how you present your emails, ensuring your LOI doesn’t blend in with others.

By implementing these strategies, you're on the right track to improving your email deliverability. At BILT, we're committed to supporting your communication goals with practical tips and guidance.