Why Off-Market Real Estate Is Not the Shortcut You Think It Is

Are you working on closing your first real estate deal? If so, it might be time to rethink your strategy and step away from the off-market property fixation. While many believe off-market deals are the secret hack in real estate, the truth is these strategies are not shortcuts but often detours.

The off-market approach can consume vast amounts of your time and energy, while also leading to uncertainty. It involves tedious activities such as cold calling, door knocking, and sending mailers, often resulting in getting ghosted by contacts. Despite popular belief, you don’t need secret lists or shady connections to succeed in real estate.

The truth is simpler: you need courage to start in places that are more accessible, such as on-market properties. Many seasoned investors, who now advocate for 'off-market only' strategies, first gained significant experience through on-market deals before branching out.

So, what's the best strategy for newcomers? Build your experience with on-market properties initially. These are easier to navigate and provide a solid foundation. Once you have gained the essential knowledge and leverage, you can move onto off-market opportunities with more confidence and effectiveness.

Remember this guidance before diving headfirst into the off-market pool. Sometimes the simplest paths lead to the most success.